Buena Vida Clarendon
BRAND CREATION & STRATEGY
Buena Vida Clarendon is a restaurant done in partnership with celebrated Chef Gerardo Vazquez Lugo from Mexico City. Since the style and work of the chef come from tradition and family values, he integrated Mexican culture (literature, visuals…) into the whole brand and interior design. This was further backed by creating a specific social media direction to tell the stories of food and family and origins of it all.